Posting articles on to web sites is one of the latest methods that web site owners and search engine optimisation practitioners use to get more and better quality traffic. Articles allow you to get multiple links with a lost less effort and better results than link exchanges and other more traditional methods.
The problem is if you submit exactly the same article to multiple sites, Google, Yahoo and some other search engines will ignore a lot of the articles due to a filter often called the duplicate content penalty. Nobody really knows how this filter works or at what level an article is rejected. Here's some techniques to overcome this penalty.
Mix and match the article elementsYour typical article directory article consists of a title, a summary, a body, an author/resource box and article keywords. The theory is if you have multiple versions of each element and combine those elements differently each time you post your article, there is less chance the search engines will see the article as a duplicate and give the article it's rightful place in the main index.
Let us say you have four different versions of each of the four major elements (assuming the keywords stay pretty much the same), that means for a little extra effort you can have 4 x 4 x 4 x 4 = 256 versions of basically the same article reducing the chances of the articles being penalised.
Article SummaryIn forum posts discussing the duplicate content penalty a consistent theme is that the article summary, or snippet as it is often called, is examined very closely by the search engines for existing duplicates. As with the title, it is useful to have numerous and very different versions of that article summary.
Article BodyThe best tip with the article body is to structure the text into blocks that can be rearranged at will and still make sense. The filter will not be able to identify duplicate content as easily as exact copies. This approach also makes writing the article far easier than trying to create a 500 word block of text.
Another tip when dealing with the body copy is to replace words and phrases with meaningful, but different equivalents. For example, in writing this article I can substitute the term SEO practitioner, for search engine marketer, webmaster, web site owner, online marketer or even Google guru. The article still makes sense, but it is textually different to other versions. In other words the article still has the same tone and meaning but has a large proportion of different words.
Article TitlesThe article title is very important from a reader point of view as well as a duplicate penalty point of view. Many article directories use the title of the article as the basis for creating the url to that articles page. By varying the article title there is less chance of the search engines believing they have already indexed that page.
Article resource boxAs most SEO practitioners realise, the resource box is a very important element, if not the most important element, of the article. It is in the resource box that article authors get the opportunity to link to the most appropriate pages in their web site.
As with the other elements it can be beneficial to change the text in this section so as to avoid the duplicate content penalty. Just by rearranging the order of links and anchor text can produce excellent results.
In SummaryArticle marketing is a popular technique of promoting your web site, getting links and building online credibility. The trouble is if you submit exactly the same article to multiple article directories, you run the risk of Google ignoring your article and those all important links due to the duplicate content penalty. By following the steps above you will reduce the risk and generate more traffic and better rankings for less work. For other articles in this series, visit Search Tempo dot com.
Search Tempo specialises in Google SEO for Australian businesses. The SEO services include article marketing, directory marketing and Google tactics. Contact Search Tempo today.
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Wednesday, October 31, 2007
Cost Effective Internet Advertising
Cost effective Internet advertising has become very important for both online and offline businesses. Consumers are getting more comfortable every day with the idea of checking online for prices on the products they buy. So more entrepreneurs are willing to investigate the pricing structure of internet advertising today, than ever before. If you already understand the differences between the pricing and the effectiveness of the different internet advertising methods, please skip this article. If you're actively looking for information on this critical subject, you may find the following information helpful.
If you're looking to jump start your business by investing your capital in advertising,You'll find several methods awaiting you.
Cost effective Internet advertising. Some work Better Than Others.
1.Pop-ups.These are those little windows which open up suddenly on your screen as you surf various websites. At first they may have been a very effective way of advertising, but these days they're considered downright annoying. Most surfers close them automatically, without even reading them. That's because they're an irritating interruption, and as with interruptions in any social setting, they just seem rude. You won't get a good return on your investment of advertising dollars in pop-ups.
2.Pod CastsIf you want results and are willing to pay top dollar, then you may want to consider pod casts. These powerful files, full of digitized information, are sent out to personal computers and ipods or other portable players. They will deliver your message to your target audience. If your message is well researched and presented, you should soon see your sales increase. If you can afford it, this method is far better than pop-ups.
3.Paying Search Engines.How does this advertising method work? It works like this. You pay a certain amount of money to the search engine company. This buys you the right to have your website information on the first page of results when someone types in a search using a keyword related to your site. Then all the customer needs to do is click on your URL link and arrive at your website. There is an associated internet advertising method, known as the pay-per -click system.
Cheaper Methods. These will work well, if you work well.
1.Blogging.Why not jump on the band-wagon? Everybody's blogging these days. Find a field of interest and start your blog. Give the world the benefit of your experience with your area of expertise. Make this site so fascinating that people will check it often, waiting to see what's on there now. Naturally, your business interests are going to be mentioned. Naturally people reading your blog could become prospective customers.
2.Submit to smaller search engines. If your site is added to the pages of a search engine which is not currently at the top of the popularity poll, you won't pay top dollar to place it there. Many people will trawl through the smaller engines, looking for business beginners. You'll get exposure, when they discover your unique website. Word will travel from them to their friends, and you'll start noticing the effects on your site traffic. This is a very cost effective Internet advertising.
3.Text Links. Better than Cheap! It's Free!This is where the power of community comes into the business promotion picture on the internet. You share your URL link with friends, and they return the favor. Soon your URL link is floating around, all over the net, driving prospective customers to your site.
Now it's up to you. Which method do you like best? Are you willing to try them all? Can you afford to get involved in cost effective Internet advertising.? Yes you can, because some of these methods don't cost a cent. They just require your time.
If you're looking to jump start your business by investing your capital in advertising,You'll find several methods awaiting you.
Cost effective Internet advertising. Some work Better Than Others.
1.Pop-ups.These are those little windows which open up suddenly on your screen as you surf various websites. At first they may have been a very effective way of advertising, but these days they're considered downright annoying. Most surfers close them automatically, without even reading them. That's because they're an irritating interruption, and as with interruptions in any social setting, they just seem rude. You won't get a good return on your investment of advertising dollars in pop-ups.
2.Pod CastsIf you want results and are willing to pay top dollar, then you may want to consider pod casts. These powerful files, full of digitized information, are sent out to personal computers and ipods or other portable players. They will deliver your message to your target audience. If your message is well researched and presented, you should soon see your sales increase. If you can afford it, this method is far better than pop-ups.
3.Paying Search Engines.How does this advertising method work? It works like this. You pay a certain amount of money to the search engine company. This buys you the right to have your website information on the first page of results when someone types in a search using a keyword related to your site. Then all the customer needs to do is click on your URL link and arrive at your website. There is an associated internet advertising method, known as the pay-per -click system.
Cheaper Methods. These will work well, if you work well.
1.Blogging.Why not jump on the band-wagon? Everybody's blogging these days. Find a field of interest and start your blog. Give the world the benefit of your experience with your area of expertise. Make this site so fascinating that people will check it often, waiting to see what's on there now. Naturally, your business interests are going to be mentioned. Naturally people reading your blog could become prospective customers.
2.Submit to smaller search engines. If your site is added to the pages of a search engine which is not currently at the top of the popularity poll, you won't pay top dollar to place it there. Many people will trawl through the smaller engines, looking for business beginners. You'll get exposure, when they discover your unique website. Word will travel from them to their friends, and you'll start noticing the effects on your site traffic. This is a very cost effective Internet advertising.
3.Text Links. Better than Cheap! It's Free!This is where the power of community comes into the business promotion picture on the internet. You share your URL link with friends, and they return the favor. Soon your URL link is floating around, all over the net, driving prospective customers to your site.
Now it's up to you. Which method do you like best? Are you willing to try them all? Can you afford to get involved in cost effective Internet advertising.? Yes you can, because some of these methods don't cost a cent. They just require your time.
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