Do you know what the number one type of site available on the internet today is? It's the content based website.
Why is this?Because content...answers...facts, are what people are searching for using the internet for today. Google, a search engine, is one of the most trafficked websites available today. Doesn't that tell us all something?
These are the facts, and knowing these facts, many people have hopped on the dot.com train and have themselves created content based websites. The theory goes that if you have one of these websites, you will draw traffic from the search engines and then all you have to do is sell advertising on your website and hey presto!, you're rich!
Keywords. By the same simplistic thinking, these very same info-preneurs have declared keywords to be their holy grail. Create a content based website, ADD keywords, and your profit just increases...what a gold-mine!
So, why isn't everyone rich and satisfied?Because it's NOT THAT SIMPLE.
You see, the search engines are clever. The search engines are driven by us, the searchers. Now tell me, what happens when you search for information via Google? How many websites that come up would you actually deem valuable? My guess is not very many at all.
Do you stay on those websites long? No.Do you bookmark the page, and return in a few hours, a few days? No.
Why?
Because it is NOT a valuable website. It has been of no value to you, and the search engines can track this.
And so, despite the fact that a website owner can research his or her keywords, and lace them in to each page, at the end of the day, unless his or her website provides genuine value to it's visitor, that website owner will FAIL.
Because people out there, WE, are searching for valuable website copy.We want to arrive at a website that answers our questions, that is enjoyable to read, a website that doesn't SELL to us when we don't want to PURCHASE anything at all.
So, what IS the answer?
The answer is so simple, it escapes many.
Feed your visitors what they have come to dine on!
Feed your visitors valuable, well written, and engaging content.
But, are keywords not important?Yes, they certainly are. They go HAND-IN-HAND with excellent content, not before.
The true key here is to remember that to please the search engines, you must first please your visitors!
Ciara Carruthers is a professional website content writer, specializing in writing informative, Search Engine Optimized articles.Discover Why You Need to Hire a Writer on her website "Website Copywriter".
Friday, November 2, 2007
Thursday, November 1, 2007
Internet Marketing Principals - Some Basic Tips
Internet Marketing is becoming an increasingly more relevant and important part of the marketing mix, however, many small business owners can be put off by what they imagine Email Marketing to entail. By outlining some basic key steps I hope to dispel some of the myths around online marketing.
One of the most fundamental principles of online marketing surrounds the actual layout and design of your website. As obvious as it sounds it is important that your website is easy to use, is clearly laid out with transparent commands of how to place an order and ultimately create sales for your business. It is also important that while your site must convey good professional branding and overall design, that it also doesn't stray too much in terms of including overly complicated images which may detract from the overall purpose of the site and complicates the way in which both users and administrators use or update the site. In terms of keeping your site credible and desirable to search engines it is also important to regularly update your site with new content, products and articles.Search Engine Optimization is a key principle in Online Marketing and is the main tool with will ensure that your site is recognised by search engines and giving your site a great chance of being viewed. The basic principle of SEO is to research the most relevant 'key words' users search on in order to locate sites that provide your product or service. Once you have identified these keywords and phrases it is then important that you use them in the headlines and descriptions of each page of your site as well as in the copy on your site. To bolster this, you should also make sure that you create keyword internal links to other pages on your website.The third basic way in which you can increase your sites visibility is by engaging in some Internet Marketing through article writing. Submitting well written, good quality articles relating to your own business to article directory sites can help to build up a bank of external links back to your own website. To maximise the effect of link building, it is important that you target article submission sites with a good page ranking to ensure that your article doesn't merely disappear off in to the ether and negate any positive traffic to your site.
Hopefully this has given you some basic pointers in how to broach online marketing. Of course online marketing is a very broad subject but by making use of some basic processes and tools you will hopefully begin to get an idea of what is possible.
Source: Free Articles from ArticlesFactory.com
By Mancala. Mancala Technology are specialist in Search Engine Optimisation, Adwords Campaign Management, Email Marketing and Content Managed Websites.
One of the most fundamental principles of online marketing surrounds the actual layout and design of your website. As obvious as it sounds it is important that your website is easy to use, is clearly laid out with transparent commands of how to place an order and ultimately create sales for your business. It is also important that while your site must convey good professional branding and overall design, that it also doesn't stray too much in terms of including overly complicated images which may detract from the overall purpose of the site and complicates the way in which both users and administrators use or update the site. In terms of keeping your site credible and desirable to search engines it is also important to regularly update your site with new content, products and articles.Search Engine Optimization is a key principle in Online Marketing and is the main tool with will ensure that your site is recognised by search engines and giving your site a great chance of being viewed. The basic principle of SEO is to research the most relevant 'key words' users search on in order to locate sites that provide your product or service. Once you have identified these keywords and phrases it is then important that you use them in the headlines and descriptions of each page of your site as well as in the copy on your site. To bolster this, you should also make sure that you create keyword internal links to other pages on your website.The third basic way in which you can increase your sites visibility is by engaging in some Internet Marketing through article writing. Submitting well written, good quality articles relating to your own business to article directory sites can help to build up a bank of external links back to your own website. To maximise the effect of link building, it is important that you target article submission sites with a good page ranking to ensure that your article doesn't merely disappear off in to the ether and negate any positive traffic to your site.
Hopefully this has given you some basic pointers in how to broach online marketing. Of course online marketing is a very broad subject but by making use of some basic processes and tools you will hopefully begin to get an idea of what is possible.
Source: Free Articles from ArticlesFactory.com
By Mancala. Mancala Technology are specialist in Search Engine Optimisation, Adwords Campaign Management, Email Marketing and Content Managed Websites.
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