I often get asked what the secret is to making money with Google's AdSense program. This often comes from people who are dreaming of setting up websites chock full of high-paying keywords for particular niche subjects and then sitting back and watching the money roll in. "What's the magic formula?" they ask me.
If they're non-technical, I point them straight to my blog, http://adsense-biz.blogspot.com, and assure them that they'll learn everything they need from it. They may think it's hard, but it's not. But what about the technical people? By this I mean the people who've already set up a blog or website, who have registered domain names, who are comfortable with basic Internet terminology and concepts.
What is the "AdSense formula"? The only AdSense formula that you need to know is this: earnings = number of clicks * average price per click This is what I call the Fundamental AdSense Formula because you can derive almost every AdSense "secret" directly or indirectly from this formula.
Do you want to earn more with AdSense? You have two ways of doing it:
1. Increase the number of clicks, and/or
2. Increase the average price per click
Your earnings will only go up if you do one or the other, and ideally both. It's an obvious formula, yes, but it's amazing how many people lose sight of it in their quest for increased AdSense earnings.
Increasing the Number of AdSense Clicks, Increasing the number of times the ads on your site or blog are clicked is the most obvious strategy. There are two general strategies you can follow:
1. Increase the traffic to the site, and/or
2. Adjust the ads to make them more "clickable" Getting traffic is hard and takes time, so don't look at it as a quick fix.
The best way to get traffic is to provide useful, unique content and to rank highly in search engine rankings for keywords related to that content. In other words, use standard search engine optimization techniques. DO NOT "buy" traffic or use "link farms" or other dubious techniques. Other tips for getting traffic:
1. Publish articles, even free ones, with links back to your site.
2. Include a link to your site in the signature at the bottom of your emails or in any forum postings you make and remember do not spam. (if the forum allows it).
3. Participate in forums/groups related to the content of your web site or blog. The key is to participate, not lurk, and don't just post messages promoting your site.
4. Add comments (relevant ones only, please) to other blogs, you can usually link back to yours. (This won't help your search engine rankings, but it may allow others who are reading those comments to find your own site and may probably visit your blog to get more information).
5. Syndicate your content (trivial if you have a blog) and make sure that the content is registered with syndication aggregators.
6. List your blog/web site in relevant directories.
Adjusting the ads is something you can do almost immediately:1. Position the ads on the page in order to make them more noticeable. Google even publishes a helpful heat map (see https://www.google.com/support/adsense/bin/static.py?page=tips.html ) for AdSense publishers.
2. Choose the best AdSense ad format that works for your site.
3. Change the ad colors either to make the ads blend in with your site or to make them stand out. Again, it varies depending on the site. Whatever you do, DO NOT ENTICE VISITORS TO CLICK THE ADS. Google is very strict about this, see the AdSense program policies (found at https://www.google.com/adsense/policies ) for the details.
Increasing the Average AdSense Price Per ClickIncreasing the average price per click you receive from AdSense is the other strategy for increasing your overall AdSense earnings. You can do this by:1. Carefully targeting your content, and/or
2. Filtering out and avoiding low-paying ads Content targeting isn't just about creating relevant, unique content. It's also making sure that that content is written to target the higher-paying keywords associated with a given topic. This means:
1. Figuring out which keyword variations for that topic pay more. Often the more specialized variations and phrases pay more than the "generic" terms.
2. Ensuring that the keyword density of the content favors the higher-paying keyword variations. See http://adsense-biz.blogspot.com or an example of well-targeted ads due to appropriate keyword density.
And to reduce the occurrence of lower-paying ads, consider these two strategies:1. Use AdSense's competitive filter mechanism to screen out the ads that you don't want.
2. Show fewer ads on a page.The fewer ads you show, the more the higher-paying ads get displayed and clicked. Many publishers also report that their earnings increase if they remove ads completely from pages with few or no clicks. Again, the "less is more" strategy favors the higher-paying ads. There's No Magic As you can see, there's no magic involved to increasing your AdSense earnings. The Fundamental AdSense Formula is easy to understand, but that doesn't mean it's easy to apply the formula. It takes time and effort to do it, just like most things.
About the Author:Felix Adekola has a great free resource blog, http://adsense-biz.blogspot.com containing different articles on adsense. Visit to find all the tools and resources you need to get started fast.
Wednesday, October 10, 2007
Tuesday, October 9, 2007
SEO or List Building? How to Maintain a Balance?
Traffic to your site is the very lifeblood of internet marketing. With over a million new web pages being created daily the chances of a potential customer finding you at just the right time is very slim. Therefore building a search engine optimized site is important in order to get a rating close enough to the front of the list a user will find your site before tiring of the search or finding their purchase elsewhere
Traffic is the very lifeblood of every business online. With over a million new web pages being created daily the chances of a potential customer finding you at just the right time is very slim.
Therefore building a search engine optimized site is important in order to get a rating close enough to the front of the list a user will find your site before tiring of the search or finding their purchase elsewhere.
First off, Search Engine Optimisation is designed to get "leads" to your website. It is only after you get them to view your information that they may become customers. It is impossible to know every nuance of what the search engines look for but there are a few firm rules for improving your ranking.
Firstly you must use exacting html code. Removing depreciated code elements will make your page more modern and relevant and easier for the spiders to read. Your text must contain a fair number of your keywords in appropriate places.
Be sure to include keywords in the alt tags of images & headers. Also make sure you have the proper information in your meta tags and make sure that links to and from your page are relevant to the content.
Never rely solely on search engine traffic to make your site prosper. Too many variables can come into play. For one, the search engines routinely change the details of what they are looking for and also the actual words typed into a search box may or may not fit the exact wording of your keywords.
However good SEO is it is still a random source of viewers. With a list of opted in e-mail clients you have a direct market to people who have already shown an interest in what you are offering.
Some care should be shown to exactly how you use your list since it is a valuable commodity for your business. Unless you have just one product you will want to group your list into subcategories of user interests.
If for instance you have a group interested in software you would want to avoid sending them advertisements for hardware and electronics. Focusing on their interests will keep them from beginning to see too many uninteresting emails and possibly unsubscribing from your mailing list.
Your list can form a group of people loyal to your product or ideas. To increase your list and create a viral growth, it is possible to engage your existing clients to spread the word for you. An irresistible product that can be offered for free or a huge discount if your customer has referred someone else to you can win even greater suport of your efforts by those who use them.
Building a good SEO page is a one time task. Updating data does not require extensive reworking. List building on the other hand is an ongoing process.
Even if you only update your site infrequently, an hour a day working on advertising to drive new people to your signup squeeze page will eventually grow your business to new levels of success.
Source: Free Articles from ArticlesFactory.com
Traffic is the very lifeblood of every business online. With over a million new web pages being created daily the chances of a potential customer finding you at just the right time is very slim.
Therefore building a search engine optimized site is important in order to get a rating close enough to the front of the list a user will find your site before tiring of the search or finding their purchase elsewhere.
First off, Search Engine Optimisation is designed to get "leads" to your website. It is only after you get them to view your information that they may become customers. It is impossible to know every nuance of what the search engines look for but there are a few firm rules for improving your ranking.
Firstly you must use exacting html code. Removing depreciated code elements will make your page more modern and relevant and easier for the spiders to read. Your text must contain a fair number of your keywords in appropriate places.
Be sure to include keywords in the alt tags of images & headers. Also make sure you have the proper information in your meta tags and make sure that links to and from your page are relevant to the content.
Never rely solely on search engine traffic to make your site prosper. Too many variables can come into play. For one, the search engines routinely change the details of what they are looking for and also the actual words typed into a search box may or may not fit the exact wording of your keywords.
However good SEO is it is still a random source of viewers. With a list of opted in e-mail clients you have a direct market to people who have already shown an interest in what you are offering.
Some care should be shown to exactly how you use your list since it is a valuable commodity for your business. Unless you have just one product you will want to group your list into subcategories of user interests.
If for instance you have a group interested in software you would want to avoid sending them advertisements for hardware and electronics. Focusing on their interests will keep them from beginning to see too many uninteresting emails and possibly unsubscribing from your mailing list.
Your list can form a group of people loyal to your product or ideas. To increase your list and create a viral growth, it is possible to engage your existing clients to spread the word for you. An irresistible product that can be offered for free or a huge discount if your customer has referred someone else to you can win even greater suport of your efforts by those who use them.
Building a good SEO page is a one time task. Updating data does not require extensive reworking. List building on the other hand is an ongoing process.
Even if you only update your site infrequently, an hour a day working on advertising to drive new people to your signup squeeze page will eventually grow your business to new levels of success.
Source: Free Articles from ArticlesFactory.com
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